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1 social test
Юридический термин: установление социальной принадлежности -
2 social test
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3 test
1) испытание; проверка | испытать; проверять2) мерило, критерий•test for (non-) obviousness — пат. экспертиза на неочевидность, проверка на очевидность
- test of insufficiency- test of sufficiency
- acceptance test
- competence test
- extra-constitutional tests
- literacy test
- means test
- presence test
- racial test
- religious test
- social test -
4 Social Security
эк. тр., гос. фин., амер. "Социальная защита [защищенность, безопасность\]", "Социальное обеспечение" (одна из основных государственных программ социального страхования США, по которой осуществляются выплаты пенсий по старости (работникам и членам их семей, находящимся на иждивении), инвалидности, утрате кормильца, а также оказывается помощь пенсионерам, нуждающимся в медицинском обслуживании (совместно с программой "Медикэр") и др.; фонды социальной защиты формируются из средств работников и их работодателей)Syn:Old Age, Survivors, and Disability Insurance, Old Age, Survivors, and Disability Insurance, Old Age, Survivors, and Disability InsuranceSee:social insurance, Social Security Act 1935, Social Security Administration, US Social Security System, social security card, Social Security benefit, social security tax, social security trust fund, disability benefit, retirement benefit, survivor benefit, Medicare, supplemental security income, hospital insurance, family insurance, earnings test, annual retirement earnings test exempt amount, social security wealth, wealth substitution effect, retirement effect, bequest effect
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социальная защита (социальное страхование): выплаты гражданам по федеральному Закону о социальной защите 1935 г. (США); финансируется налогом на социальную защиту по Закону о взносах на федеральное социальное страхование (Federal Insurance Contributors Act - FICA) и управляется Администрацией социальной защиты; обычно данный термин относится к пенсионным выплатам, выплатам семьям с детьми, пособиям по безработице, медицинскому страхованию, пособиям инвалидам, жилищным субсидиям и др.; см. social security tax.* * *. . Словарь экономических терминов . -
5 Social Security benefit
эк. тр., страх., гос. фин., амер. пособие [выплата\] по программе "Социальная защита"*, пособие по социальному обеспечению* (любое из пособий, выплачиваемых в рамках системы социальной защиты США; напр., пенсия по старости или пенсия по инвалидности; в соответствии с правилами расчета социальной пенсии: доходы и взносы за прошлые годы индексируются к году ухода на пенсию с учетом роста национального дохода; при расчете размера пенсии также учитывается возраст выхода на пенсию — поощряется более поздний срок выхода на пенсию; нормативным возрастом выхода на пенсию в зависимости от года рождения считается возраст от 65 до 67 лет; минимальным — 62 года; основаниями для еще более раннего назначения пенсии является полученная инвалидность или смерть работника)See:Social Security, cost-of-living adjustment, average indexed monthly earnings, primary insurance amount, retirement benefit, disability benefit, survivor benefit, five-year rule, credits 4), normal retirement age, early retirement age, late retirement age, earnings test, annual retirement earnings test exempt amount, social security wealth, benefit payment, credit 1. 9)* * ** * *. . Словарь экономических терминов .Англо-русский экономический словарь > Social Security benefit
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6 SOCIAL SECURITY BENEFITS
Пособия по социальному обеспечению
Система государственной поддержки малообеспеченных слоев населения. Государство выплачивает гражданам следующие пособия: пособия по безработице, пенсии по старости и инвалидности, детские пособия и др. Пособия могут выдаваться в денежной или натуральной форме, а также в виде талонов на одежду, питание и т.д. См. Means test, Unemployment, Poverty trap, Negative income tax, Supplyside economics.Новый англо-русский словарь-справочник. Экономика. > SOCIAL SECURITY BENEFITS
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7 social interaction test
Медицина: тест "социального взаимодействия"Универсальный англо-русский словарь > social interaction test
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8 social interaction test
тест «социального взаимодействия» -
9 earnings test
гос. фин., амер. тест на доходы* (проверка величины доходов пенсионера на предмет превышения установленного уровня; по результатам теста на доходы определяется объем удержаний из пенсии, назначаемой по программе "Социальная защита"; применяется исключительно по отношению к пенсионерам, которые не достигли нормативного возраста выхода на пенсию)See: -
10 retirement earnings test
гос. фин., амер. проверка доходов пенсионера [пенсионных доходов\]* (проверка величины доходов пенсионера для определения ее соответствия установленным государством лимитам; предусматривает, что в случае превышения установленных лимитов из пенсии, выплачиваемой по программе "Социальная защита" будут вычитаться определенные суммы; применяется только в отношении лиц, вышедших на пенсию досрочно)See:Англо-русский экономический словарь > retirement earnings test
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11 gross social product
1. валовый общественный продукт2. валовой общественный продукт -
12 overall social product
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13 exempt amount
гос. фин., амер. освобождаемый (от удержаний из пенсии) доход* (уровень совокупного дохода пенсионера, превышение которого влечет за собой удержания из пенсии, выплачиваемой по программе "Социальная защита"; применяется исключительно к лицам, не достигшим нормативного возраста выхода на пенсию; различают низший и высший уровни освобождаемого дохода, которые устанавливаются ежегодно в связи с изменением средней заработной платой по стране)Syn:annual retirement earnings test exempt amount, retirement earnings test exempt amount, earnings test exempt amount, annual exempt amountSee: -
14 SPT
1) Компьютерная техника: Sql Pass Through2) Медицина: CФТ, селективный фототермолиз3) Военный термин: School of Physical Training, Super Powered Tracer, space parts transfer, special-purpose team, special-purpose test4) Техника: satellite pulse technique, shallover pay test, ship position transmitter, single point turret mooring system, special purpose test, standardized programming techniques, structural phase transition5) Астрономия: Телескоп Южного полюса, South Pole Telescope6) Ветеринария: Start Puppy Training7) Грубое выражение: Shit Post Thursday8) Сокращение: Standard Pokemon Time, septuple, shortest processing time, spraytight, System Page Table, System Performance Test, shortest process time, smallest process time9) Фото: Star Point Transfer10) Вычислительная техника: Sectors Per Track, Shortest Path Tree (PIM, ST, Multicast)11) Нефть: shallower pay test, standard penetration test, standard prevention test, straddle-packer test, испытания вышележащего коллектора (shallover pay test), система установки нефтяных платформ типа "башня на одной точке опоры"12) Аллергология: скарификационная проба (Skin Prick Test)13) Биотехнология: Single-particle tracking14) Фирменный знак: Shanghai Posts Telecommunications15) Бурение: испытание вышележащего коллектора (shallower pay test)16) Глоссарий компании Сахалин Энерджи: Social Performance Team, specially protected territories, статическое зондирование (static penetration test)17) Программирование: Set Process Title18) Расширение файла: Shared Page Table, Spitbol language source code file, Support file, Data support file (MITAC disk/system management utility pack), Split (one part of multi-part file) -
15 SPt
1) Компьютерная техника: Sql Pass Through2) Медицина: CФТ, селективный фототермолиз3) Военный термин: School of Physical Training, Super Powered Tracer, space parts transfer, special-purpose team, special-purpose test4) Техника: satellite pulse technique, shallover pay test, ship position transmitter, single point turret mooring system, special purpose test, standardized programming techniques, structural phase transition5) Астрономия: Телескоп Южного полюса, South Pole Telescope6) Ветеринария: Start Puppy Training7) Грубое выражение: Shit Post Thursday8) Сокращение: Standard Pokemon Time, septuple, shortest processing time, spraytight, System Page Table, System Performance Test, shortest process time, smallest process time9) Фото: Star Point Transfer10) Вычислительная техника: Sectors Per Track, Shortest Path Tree (PIM, ST, Multicast)11) Нефть: shallower pay test, standard penetration test, standard prevention test, straddle-packer test, испытания вышележащего коллектора (shallover pay test), система установки нефтяных платформ типа "башня на одной точке опоры"12) Аллергология: скарификационная проба (Skin Prick Test)13) Биотехнология: Single-particle tracking14) Фирменный знак: Shanghai Posts Telecommunications15) Бурение: испытание вышележащего коллектора (shallower pay test)16) Глоссарий компании Сахалин Энерджи: Social Performance Team, specially protected territories, статическое зондирование (static penetration test)17) Программирование: Set Process Title18) Расширение файла: Shared Page Table, Spitbol language source code file, Support file, Data support file (MITAC disk/system management utility pack), Split (one part of multi-part file) -
16 spt
1) Компьютерная техника: Sql Pass Through2) Медицина: CФТ, селективный фототермолиз3) Военный термин: School of Physical Training, Super Powered Tracer, space parts transfer, special-purpose team, special-purpose test4) Техника: satellite pulse technique, shallover pay test, ship position transmitter, single point turret mooring system, special purpose test, standardized programming techniques, structural phase transition5) Астрономия: Телескоп Южного полюса, South Pole Telescope6) Ветеринария: Start Puppy Training7) Грубое выражение: Shit Post Thursday8) Сокращение: Standard Pokemon Time, septuple, shortest processing time, spraytight, System Page Table, System Performance Test, shortest process time, smallest process time9) Фото: Star Point Transfer10) Вычислительная техника: Sectors Per Track, Shortest Path Tree (PIM, ST, Multicast)11) Нефть: shallower pay test, standard penetration test, standard prevention test, straddle-packer test, испытания вышележащего коллектора (shallover pay test), система установки нефтяных платформ типа "башня на одной точке опоры"12) Аллергология: скарификационная проба (Skin Prick Test)13) Биотехнология: Single-particle tracking14) Фирменный знак: Shanghai Posts Telecommunications15) Бурение: испытание вышележащего коллектора (shallower pay test)16) Глоссарий компании Сахалин Энерджи: Social Performance Team, specially protected territories, статическое зондирование (static penetration test)17) Программирование: Set Process Title18) Расширение файла: Shared Page Table, Spitbol language source code file, Support file, Data support file (MITAC disk/system management utility pack), Split (one part of multi-part file) -
17 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
18 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
19 program
1. nto administer a program — выполнять / осуществлять программу
to apply a program — использовать / применять программу
to approve a program — утверждать / одобрять программу
to carry out a program — выполнять / осуществлять программу
to contribute to a program — способствовать выполнению программы; вносить вклад в программу
to expand / to extend a program — расширять программу
to lay out a program — излагать / намечать программу
to map out a program — намечать / составлять программу
to outline a program — излагать / намечать программу
to profess a program — придерживаться программы; отстаивать программу
to set out a program — излагать / намечать программу
to slash a program — урезать ассигнования на какую-л. программу
to unfreeze one's nuclear program — размораживать свою ядерную программу
- action-oriented programto water down one's program — ослаблять свою программу
- activated program
- ad hoc program
- advanced technical training programs
- aerospace program
- agrarian program
- agrarian reform program
- aid program
- all-embracing program
- alternative program
- ambitious program
- anti-inflation program
- anti-marine pollution programs
- armament program
- assistance program
- atomic energy program
- atoms-for-peace program
- austerity program
- ballot-counting program
- bilateral program
- black programs
- broad program
- broad-ranging program
- budget program
- categorical assistance program
- civil nuclear program
- civil nuclear-power program
- clear-cut program
- coherent program
- component program
- comprehensive program
- compromise program
- concerted program
- concrete program
- consolidated program
- constructive program
- coordinator of a program
- country programs
- crash program
- daily program of sittings
- detailed program
- development program
- diminution in a program
- disarmament program
- disease control programs
- domestic assaults on a program
- dormant program
- draft program
- economic development program
- economic recovery program
- economic reform program
- election program
- energy program
- established program
- European Recovery Program
- execution of a program
- expanded program
- export promotion program
- family planning program
- famine relief program
- feasible program
- feed-back program
- fellowship program
- field programs
- fiscal program
- flight program
- follow-on program
- follow-up program
- food program
- foreign policy program
- general democratic program
- global program
- government program
- halt to the program
- health program
- home-policy program
- housing program
- implementation of a program
- industrial development program
- innovative program
- in-plant training program
- integrated program
- interdisciplinary program of research
- intergovernmental program
- investment promotion program
- job-training program
- joint program
- land reform program
- large-scale program
- live program
- long-range program
- long-term program
- major program
- manned program
- marine program
- massive program
- maximum program
- medium-term programs
- militant program
- military-political program
- military-space programs
- minimum program
- modernization program
- monitoring and evaluating programs
- multilateral aid program
- national program
- nation-wide program
- natural resources development program
- negotiating program
- nondefense program
- non-nuclear defense program
- nuclear program
- nuclear test program
- nuclear-power program
- nuclear-weapons program
- operational program
- optional program
- party program
- Peace Program
- peaceful program
- performance of a program
- phased program
- pilot program
- political program
- population program
- power program
- price support program
- priority program
- privatization program
- production program
- program aimed at smth
- program for economic cooperation
- program for peace and international cooperation
- program has begun its most difficult period
- program has raised objections
- program of action
- program of activities
- program of consolidation
- program of general and complete disarmament
- program of gradual change
- program of measures
- program of militarization
- program of national rebirth
- program of research
- program of revival
- program of work
- promotion program
- public investment program
- public program
- reconstruction program
- recovery program
- reform program
- regional program
- regular program
- rehabilitation program
- research program
- resettlement program
- restructured program
- retraining program
- revised program
- revision of a program
- rural development program
- safeguards program
- safety standards program
- scientific program
- social program
- social welfare program
- sound program
- space exploration program
- space program
- special-purpose program
- Star Wars program
- Strategic Defense Initiative Program
- study program
- systematic assessment of the relevance, adequacy, progress, efficiency, effectiveness and impact of a program
- target program
- technical aid program
- terrorism reward program
- tough program
- training program
- unconstructive program
- under the program
- unemployment insurance program
- UNEP
- United Nations Environment Program
- utopian program
- vast program
- viable program
- war program
- wasteful program
- welfare program
- well-balanced program
- well-planned program
- well-thought-out program
- wide-ranging program
- work program
- world food program
- youth exchange program 2. vсоставлять программу, разрабатывать программу; программировать -
20 SIT
1) Общая лексика: hum. сокр. Suppressor Of Initiation Of Transcription, толар (денежная единица Словении)2) Компьютерная техника: Software Image Transitions, Some Image Type, System Initialization Table3) Медицина: specific immunotherapy4) Спорт: Skater In Training5) Военный термин: School of Instructional Technology, Sensory Integration Training, Short Intensive Training, Slayers In Training, Specialized Investigations Team, simple initial threat, special identification techniques, special intelligence team, system integration test, systems interface test, специальные методы опознавания ( СМО) (special identification techniques)6) Техника: Servizio Italiano di Taratura, Shuttle infrared telescope, Shuttle interface test, Spacelab infrared telescope, safety injection tank, safety injection transmitter, self-induced transparency, shuttle integrated test, silicon-intensifier target, silicon-intensifier target vidicon, single intensity technology detector, social implications of technology, software integrated test, spaceborne infrared tracker, spontaneous ignition temperature, static-induction transistor, structural integrity test7) Юридический термин: Self Inflicted Trial, Special Intervention Team, Specialized Intervention Team8) Грубое выражение: Slut In Training9) Музыка: Stay In Tune10) Оптика: silicon intensifier target11) Телекоммуникации: Special Information Tones12) Сокращение: Shape Intersection Technique (source location), Silicon Intensified Target, Slovenian Tolar, Systeme d'Information Terminal. (French Army), situation, Sino-Tibetan (Other), special information tone13) Университет: School For International Training, School Of Information Technology, Student Intervention Team14) Физиология: Situational15) Электроника: Static Induction Transistor16) Сленг: stay in touch17) Нефть: Stuck-Point Indicator18) Иммунология: СИТ- специфическая иммунная терапия19) Транспорт: Storage In Transit21) Деловая лексика: Scaffold Inspection And Testing, Staff In Training, Systematic Inventive Thinking22) Глоссарий компании Сахалин Энерджи: simulation infra-red thermography23) Образование: Smart Intense Training24) Сетевые технологии: Simple Interface Tunnel, Subsidiary Integrity Token, communication and information technology, технология связи и передачи информации25) Полимеры: self-ignition temperature26) Расширение файла: Archive format (Macintosh, STUFFIT)27) Аэропорты: Sitka, Alaska USA29) Программное обеспечение: System Integration Testing
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